In honor of Beyonce’s recent collaboration with Trident chewing gum, over 100 single ladies ripped Central London’s Piccadilly Circus remaking Beyonce’s “Single Ladies” video the other day. The women danced their behinds off to launch the contest where over 13,000 lucky Trident gum consumers will have a chance to win tickets to see an exclusive performance by Sasha Fierce at London’s O2 arena in November. 

For 6 weeks straight, ballots will be drawn and winners will be announced on Trident’s site and via email every Monday. They will be giving away 500 pairs of tickets, every week, for 6 weeks. 

-Nakia Hill