To hear Young Jeezy tell it, he has his own signature shell-toes on the way. In fact, he even has a prototype in hand in the video below. But based on what Jeezy is showing us, they look like a standard pair of Adidas with a graphic on the tongue and his “Snowman” alias on the back.

Back in the early 2000s that would have been a big deal, but Reebok’s “S. Carters” and “G-Units” already played out the novelty of stamping rap logos on generic looking sneakers. A new apparel era has dawned and creativity is king.

Kanye just released his Nike “Air Yeezys” and his Louis Vuitton steps and Adidas and UNDRCRWN are in negotiations with Mos Def to release his bold but fresh “Boogie Man” kicks. Why would Adidas release the boring “Snowmans” when they have the dope “Boogie Mans” (below) on tap?

Hip-Hop music is not selling like it used to, which means that it’s only holding onto its pop-culture credibility by virtue of its fashion-forward sense of cool. That elusive “cool” will be lost however if hip-hop tosses up half-assed bricks like Jeezy’s “Snowmen.”

If Jeezy really wants to make waves in the shoe game, he needs to take notes from Yeezy, Hip-Hop’s resident fashion Podiatrist. Otherwise he needs to shelve his shell-toes, or donate them to Rick Ross’ lackluster K-Mart Luxury Tax clothing line.

-Lukas Brekke-Miesner