+ NBA Playoffs and GOSSIP GIRL finale!

Nike celebrates Lebron James’ MVP status with a signature tee and commemorative sneaker.

Do you rep your favorite NBA team the hardest? If so, you could be headed to the NBA Finals with some new adidas gear.

Adidas gets in style with the NBA’s green initiatives.

Famous customers are also investors.

Kevin Garnett, Dwight Howard, Tracy McGrady, and Josh Smith give props to their favorite NCAA teams.

NBA All-Star. Olympic gold medal winner. All-around nice guy. Chris Paul has it all. Check out his exclusive GIANT gallery here.

Don’t let his baby face, easy smile and Fred Hammond-listening ears fool you. On the court, New Orleans Hornets point guard Chris Paul has unmatched killer instincts that ensure his place as one of the greats.

The House of Hennessy was the place to be NBA All-Star Weekend in Phoenix. Check out the party pics here!

LeBron James rules the court and breaks records at New York’s Madison Square Garden.

Are you ready for some football?!!!

The new year is only a handful of days strong, yet I’m already growing quite a few new infatuations. Here are six things I’ve developed strangely obsessive, crazy love for in the past week.

NBA All-Star Chauncey Billups pays tribute to his homestate with new adidas.

Now that Allen Iverson is a member of the Detroit Pistons, they’ll be competing with the Celtics and Lakers for the title. It’s 1987 all over again.