The CNBC correspondent, documentarian and author is GIANT magazine’s latest “Hustle” representative. Here, Hawkins discloses the secrets to both his success and that of African-Americans.

In his latest YouTube vlog, Soulja Boy flaunts his brand new larger-than-life chain, further proving that celebrities are not only recession-proof, but dumb when it comes to buying jewelry.

For the Blu-ray DVD release of A River Runs Through It, GIANT writer Danielle Cheesman makes her way out of the city and into Vermont with hopes of becoming a fly-fisher…and meeting Brad Pitt.

Urban artists and designers turn their focus on the two-wheeler.

On Monday, Chris Brown made his best attempt at a public apology to Rihanna, but we’ve seen better. Using everyone from Mariah Carey to Justin Timberlake as examples, here’s a guide on how to do it right.

Reebok pays homage to the famed artist Jean-Michel Basquiat with an inspired Fall 2009 sneaker collection.

Rock music is Black music. Always has been, always will be. And since June is Black Music Month, GIANT is celebrating by bringing you one legend of Black rock every week. This week, we present Jimi Hendrix.

In his new video, rapper Consequence uses personal footage, countless cameos, a few video girls, and a sick sampling, to show us just how “popular” he is.

Russell Simmons vs. Def Jam? Yung Joc vs. Bad Boy? The two men take to Twitter to broadcast potential legal affairs.

But only if it’s safe! Little sister Knowles is appointed ambassador to MTV and The Body’s Shop’s campaign to educate the youth on safe sex.

While performing their hit single together on stage, the two musical artists get a little frisky.

Nick Cannon is named Chairman for TEENick Network, where he will create, star, produce and direct original programming.

Disney’s upcoming animated release The Princess and the Frog sparks controversy as pictures of the its African-American heroine (joined by a much lighter-skinned hero) surface on the web.

Sports heritage line UNDRCRWN gets help from Asher Roth, and drops three separate collections – each worthy of being worn by a “champion.”

CNBC Correspondent Lee Hawkins interviews our favorite celebrities to find out what it takes for African-Americans to maximize their opportunities, achieve success, and expand their wealth. (Hello, Hov.)