Rihanna has recently scored an ad campaign with Gucci. Good for you, Rih Rih. There’s no word yet on whether or not she will be sporting Gucci umbrellas on stage or not. That said, check out her first Gucci commercial below.

And if you liked the commercial, check out the behind-the-scenes video below:

I’ve worn the same watch day in and day out for the past couple years, mainly because I haven’t found another one that compares to my classic piece. But the limited edition “Circuit” watch from STORM London is so furturistic-looking and classy at the same time, I think the two might have to have joint custody of my wrist.

The only thing is, you have to be mildly smart to figure out what the hell is going on with it. The hours and month are indicated on the left column with led lights, while the minutes and day are lit up on the right. I really had to look at the images on the site for a minute before I figured out how it all worked, but it really didn’t take that long. And I’m pretty slow. So I’m sure you’ll have better luck, but I wouldn’t recommend getting it for a little kid. And, with five colors to choose from at a pretty reasonable price (as far as watches go), you can theoretically scoop all 5 and color-coordinate.

There are only 5,000 distributed worldwide, though, so I’d suggest getting a move-on. $230, stormwatches.com