In the Bag

By Emil Wilbekin Dec 9, 2008

While PUMA is celebrating its 60th anniversary, it is also giving back to art, culture and community. With the release of the Reality Bag No. 2, PUMA is a proud sponsor of the Rubell Family Collection’s exhibit 30 Americans. This ground breaking exhibition high-lights the works of 30 cutting-edge African American fine artist in the country. PUMA Urban Mobility created 500 bags and considers it a work of art for the working artist. The royal blue leather tote with red spider accent contains a crayon box, business cards, USB stick, the 30 Americans catalog and lots of other goodies for the modern art enthusiast. For each bag sold, PUMA will donate $100 to the Contemporary Arts Foundation of the Rubell Family Collection and the Serpentine Gallery Education Programme. PUMA considers this their contribution to sports, fashion and lifestyle. For more information go to: www.puma.com

TAGS: 30 Americans, Puma, The Rubell Family Collection

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