After rocking Ralph Lauren’s Official Parade Outfit to the opening ceremony at the Olympics earlier this year, the Cleveland Cavaliers baller LeBron James and the all-American apparel designer have teamed up again to create a product of an unlikely, but valuable, nature.
Made in the signature colors of Lauren’s Purple Label, 300 limited-edition basketballs have been signed by the NBA All-Star and are being sold at $1,000 a piece to benefit his eponymous Family Foundation.
Thanks to his silver script work (set against a black surface with purple lining), 100% of the net proceeds are going to the organization which aims to inspire children to participate in athletics, maintain an academic focus, and also empowers and offers benefits to single-parent families.
This King James knows just what his people need.
-Danielle Cheesman
