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Diddy gets his Black Bond on in the first commercial for his new men’s fragrance, I Am King. Peep the video below.

Sean John and Estee Lauder teamed for the new cologne. And here’s what Diddy (via a press release) had to say about it and the video:

Never before have the essences’ of empowerment,ambition,and success come together in one movement or in one bottle.  In order to understand the breath and voice of the I AM KING movement, Sean Combs offers you and your readers an intimate vision into the world of a King, with the premiere of the I AM KING short film. Please share this historic vision with your readers,friends, and family……..

Ego stroke, much?

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  • http://www.blackplanet.com/ilianarw/ ilianarw

    Puffy, you my only Daddy!!!!

  • http://www.blackplanet.com/therealSAD/ therealSAD

    Got 2 new song just laid today.Check them out. God bless you and your family

  • http://www.blackplanet.com/RashaunHall/ RashaunHall

    @therealSAD, What does that have to do with Diddy?

  • http://giant.blackplanet.com/point-of-view/look-ma-im-on-the-interweb/ Look Ma! I Am On The Interweb | Giant Magazine

    [...] Diddy if he didn’t take the opportunity to shamelessly self-promote EVERYTHING. Cue the new “I Am King” mini-movie [...]

  • http://theurbandaily.blackplanet.com/movies/diddy-still-wants-to-be-the-first-black-007/ Diddy Still Wants To Be The First Black 007! | The Urban Daily

    [...] Previously: ‘Diddy Is King… Didn’t You Know?’ [...]

  • http://www.blackplanet.com/Kountry_Mayne/ Kountry_Mayne

    stick to managing. stay away from the studio diddy !

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