Detox Lives In Dr. Dre Commercial

The commercial below, in which one Doc big ups another (clever), is the clearest indication we have yet that Detox is coming… soon. It just might be the beginning of a promotional push for the album, like what Jimmy Iovine engineered for Em with his Punisher comic, MTV takeover, fake rehab clinic, etc.

50, on the other hand, gets no love.

The snippet heard at the end is the song “Shit Popped Off” (below), written entirely by T.I., as revealed by a leak in March of the unfinished track, where the “King” spits all the verses. Tip was also all over a Nas collabo for the album, so smart money says homey wrote the whole damn album, kinda like what Jay and Hittman (milkbox status) did for 2001 and Snoop for The Chronic. Tip over Dre beats > Bishop Lamont or The Game over Dre beats.

Gameday is approaching for the game’s greatest “practice squad.”

- Devin Chanda