Whipped: Land Rover Unveils The LRX

There are only a few things that will get me up and at the office before 9am: sneakers, liquor and cars. So, when the good folks at Land Rover asked me to get up at the crack of dawn to see the new LRX, I was game… but needed coffee.

In retrospect, it was well worth the loss of sleep. The Land Rover LRX (seen above) is sleek and sexy compact 4×4 hybrid — that’s right, a hybird. According to Land Rover reps, this baby will get 50 miles to the gallon. And while its only a concept right now, there are talks of introducing the lines in the near future.

Land Rover also showcased the G4 LR3, the all-terrain sport 4×4 that will be used in the Land Rover G4 Challenge. The Challenge will support the International Federation of Red Cross and Red Crescent Societies. According to Land Rover, this new global partnership with the world’s largest humanitarian organization will ensure the adventure competition leaves a positive legacy by acting as a platform to generate funds and assist life-changing humanitarian projects around the world.

The Challenge will again have off-road driving at its core, combined with adventure sports and extreme initiative challenges for an ultimate test of team spirit and physical fitness. The entire Land Rover fleet will be involved, with the Range Rover Sport, Freelander 2 and Discovery 3 all in action as competition vehicles in the distinctive Tangiers Orange colour. The victorious national team will win a Land Rover for their National Red Cross or Red Crescent Society.

And my personal fave… The 2008 Range Rover Supercharged. I will take this one, please!