Rev Run Sermon: How To Keep Your Adidas From Getting Took

Hip-hop almost singlehandedly transformed the lowly sneaker into high fashion and a great canvas for design.

In part five of GIANT Magazine’s exclusive, six-part online look inside the creation of “DEFinition: The Art and Design of Hip-Hop (Collins Design),” co-author Bill Adler takes you on a tour of some of the most outlandish kicks in the book, and Rev Run reminisces about how Jam Master Jay kept his sneakers on his feet back in the day.

Watch the video here:

PART ONE: Making Hip-Hop’s Classic Album Covers

PART TWO: Ice-T and Run Examine Hip-Hop’s Classic Album Covers