VIDEO: Consequence is “Mr. Popularity”

Consequence has just released the video for his single “Mr. Popularity.” The track features the longtime Tribe Called Quest collaborator, and current G.O.O.D. Music labelmate, spitting entire verses around the word “pop.” The video is comprised of his personal footage, shot over the years, and plays out like a who’s-who of the hip-hop industry (save a few video girls). Expect countless cameos of everyone from D.M.C. and Quincy Jones, to Pharrell and DJ Khaled. And give props to Brooklyn producer Statik Skeletah for effortlessly seaming samples together for the hook; if you’re keeping count, that’s Jay-Z‘s verse from Young Jeezy‘s “Go Crazy” remix, Lil’ Wayne‘s first verse from “Stuntin’ Like My Daddy,” T.I.‘s last line from “Big Things Poppin’,” and Eric B. & Rakim‘s “My Melody.”

Watch the video here: