Photo Diary: La Dolce Vita

New York Fashion Week got a dose of La Dolce Vita on September 9, 2008 when the luxury brand Prada presented a blowout party at its Soho Epicenter.

The occasion was to celebrate Prada’s new art project: an animated short film entitled “Fallen Shadows.” The music was pumping and the paparazzi bulbs were flashing as Kanye West, Jessica Alba, Cassie, Robin Thicke and Perry Farrell came out to celebrate. Starlets Paula Patton, Zoë Saldana and Heather Graham even wore Prada to the party. DJ Heidi and DJ Jeffrey Tonnesen from The Box keep the party moving with electronica sounds as guest mixed and mingled with the glitterati. The anima film “Fallen Shadows”, is an extension of Miuccia Prada’s love of art and culture. Prada consistently develops experimental projects in art, film, architecture and sound design. “Fallen Shadows”, much like Prada’s high-tech fashion, is an innovative combination of futuristic vision and soulfulness

To peep Prada’s “Fallen Shadows” click onto prada.com.